Season Ticket Membership Deferral Information
Dear Attack Season’s Ticket Members
We hope this letter finds you and your families safe, well and getting through this most challenging year. We are writing to update you about what is happening with your hockey team, the Ontario Hockey League, and the 2020-21 hockey season. I apologize for the length of this letter, but this is complicated.
COVID has placed us in unprecedented times but I first want to assure everyone that your team is on solid, financial footing, that we have a firm plan that will ensure the future of the franchise and that there is no thought that the Attack will not continue in Owen Sound. As the league’s smallest market team, we have faced serious challenges before, and we have always overcome them. Today’s issues are different but manageable.
As you know, the Attack’s 2019-20 season was cut short by six games including three home games. We appreciate the understanding that our fans showed during that difficult moment and the fact that people “hung in there” with us. You showed great understanding and, remarkably, almost no one asked for a refund for those cancelled home games. This was greatly appreciated and eased the blow of the loss of three home dates. The start of the 2020-21 season has been repeatedly set back with a new, projected start date of February 4, 2021. We have shared the same frustration that this has caused as our fans have but, there has been nothing any of us, Attack, OHL or province, could do about it.
With a recent, serious increase in cases in every region where the OHL plays in Ontario and the on-going troubles in the United States, there is uncertainty about what the league will be allowed to do to get re-started so we thought we would lay out some possible scenarios for you. We have no specific knowledge of what the immediate future holds but, as we see it, there are three possible situations that we could face in the coming months. We feel that normal operations is not going to be one of them.
- The first scenario is a shortened season with a reduced number of fans allowed in the arena by Public Health. If that is the case, the number allowed is almost certainly going to be far less than the current number of Season’s Ticket members.
- The second possibility is that Public Health will decree that games must be played without fans in attendance. This scenario would eliminate all access to seeing your team.
- The third possibility is that the province will demand that the 2020-21 season be cancelled entirely. With COVID case numbers rising dramatically, we need to be prepared for this, the least desirable possibility.
So, what is the best way forward? If we are faced with playing games with a vastly reduced number of fans in attendance, it is almost a certainty that all of our current number of paid, Season’s Ticket memberships (1300+) will not all be allowed into the games. We will have to comply with what Public Health Authorities will allow while trying to be fair to our valued fans. There is no fair way to choose who can attend and who cannot.
Our initial thought is to eliminate Season’s Tickets, making the smaller number of game tickets available with our current Season’s Ticket buyers having the first opportunity to purchase them. If a game is not a sell-out, the remaining tickets would be available for general sale a day or so before that game (kind of like what we currently do for the play-offs). This would give our most loyal supporters the fairest opportunity that we can, to attend while still adhering to Public Health directives.
If we are not allowed any fans or the season is cancelled in total, the whole thing becomes simpler…very sad…but simpler.
So then, what do we do about the current, paid Season’s Tickets? As I said at the start of this letter, your hockey team has a firm, financial plan to ensure our survival but that plan is placing unprecedented demands on your ownership group. We have provided guarantees to our bank to obtain the support we need to keep this thing afloat. Your incredible Season’s Ticket support has been important in securing this financial assistance. Having said that, the Attack will absolutely offer a full refund of the money you forwarded to the hockey club for the 2020-21 season if you want that. No questions asked. But, if you have faith in us and would consider leaving your Season’s Ticket money with us for the time being, it will ease the very considerable pressures we are facing. In exchange for this generous vote of confidence, the hockey club will apply this cash to your 2021-22 Season’s Tickets and, in the likely event of a price increase for the 21-22 season, you will have your tickets at the 2020-21 price. Please let us know your preference by filling out the enclosed form and returning it to the MacVicar & McComb Sutton Realty Attack Box Office, by filling out the online form at BELOW or by emailing Lee Anne O’Leary at email@example.com.
This is where we are currently. We will try to keep you up to date with the situation as it unfolds. We appreciate your support, and we all look forward to future, exciting Attack Hockey here in the Sound.
Owen Sound Attack Ownership Group
If we do not hear from you by MONDAY, FEBRUARY 1ST, 2020, we will automatically defer your season ticket membership to the 2021-22 season.